Do you know that having a great website is super important these days? It’s like your online store, information centre, and main way of talking to people about your business. A really good website can make people want to stay and learn more about what you do.

But if your website isn’t well-designed, it can make people think twice about trusting you. Things like messy layouts, hard-to-find stuff, and not-so-good content can make visitors leave your site fast.

To make sure your website is awesome and keeps people interested, you need to know what makes a website bad. Then, you can avoid those mistakes and make a website that people love to visit.

Here’s a simple guide to help you understand why a poorly designed website can hurt your business and how to make it better. Our blog post will highlight the following 3 things:

• Why Is Good Web Design Important?
• What Makes a Website Look Bad? (And How to Fix It)
• Tips for Making Your Website More Engaging

Whether you’re fixing up your current website or starting from scratch, these tips can help you make a website that people enjoy using and want to come back to.

Why Is Good Web Design Important?

Some factors make a website important for a business, as follows:

Search Rankings

Search engines like Google and Bing look at how your website is designed when deciding where to rank it. If your site is messy or slow, they might not like it as much. That means you could end up lower in search results, making it harder for people to find you.

Trust Building

When your website looks professional and well put together, people are more likely to trust you. Even if your stuff is great, a messy website can make you seem not so trustworthy. So, having a good-looking website can help you keep your audience’s trust and maybe even get you more sales.

Brand Identity Consistency

If your website matches your brand’s style and colors, it helps people remember you. When everything looks the same, it’s easier for people to recognize your brand. This makes them more likely to stick around, engage with your site, and maybe even buy something.

Conversion Rates

A good website design can make it easier for people to do what you want them to do, like sign up for your newsletter or buy something. If your site has clear buttons and paths to follow, it’s more likely to turn visitors into customers.

Reduce Bounce Rate

When your website is easy to use and navigate, people are more likely to stick around. If they can find what they need quickly, they’re less likely to leave right away. This means they’ll spend more time on your site, checking out different pages and content.

What Makes a Website Look Bad?

To make sure people trust your website, it’s important to follow Google’s guidelines called E-A-T. This stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses these rules to check if a website is credible and of good quality. By sticking to these principles, you can improve your website’s search ranking and get more people to visit.

Building trust with users means making sure your website is safe and reliable. Google wants to be sure that your content is accurate, trustworthy, and won’t harm anyone.

Here are some things that can make a website seem untrustworthy:

Mobile Unresponsiveness

With so many people using smartphones to browse the internet, it’s crucial for your website to work well on mobile devices. If your site doesn’t look good or work properly on phones and tablets, you could be missing out on a lot of potential customers. Making sure your website is mobile-friendly is key to building trust and keeping people engaged.

Cluttered and Complicated Layouts

If a website looks messy and crowded, with too much stuff everywhere, it can be hard for people to find what they’re looking for. A chaotic layout makes your brand seem unprofessional and disorganized. People might not trust the information on your site and go somewhere else.

Slow Loading Pages

When websites take forever to load, it can annoy visitors and make them leave. Most people won’t wait around if a site is slow. So, it’s important to make sure your website loads quickly. That way, people will trust your brand more and stick around longer.

Spelling or Grammar Errors

Mistakes in spelling or grammar can make your website seem sloppy and unprofessional. When people see errors, they might doubt the quality of your brand. So, it’s important to make sure your content is well-written and error-free to build trust with your audience.

Tips for Making Your Website More Engaging

Here are four simple tips to make your website better and get more people interested:

Make It Responsiveness

Since lots of people browse the web on their phones, it’s crucial to make sure your site looks good on mobile. Here’s how:

• Use simple menus and buttons that work well on smaller screens.
• Adjust button sizes to fit different devices.
• Put important info at the top of the page so visitors don’t have to scroll too much.
• Keep the text short and sweet, especially on mobile.
• Test your site on different devices to see what works best for users.

Keep It Simple

Simplicity is key when designing your website. Here’s what you can do:

• Stick to a small range of colours to keep things looking neat.
• Only include what’s really important on your pages, avoiding clutter.
• Make sure key information stands out and is easy to find.
• Keep your navigation simple and clear so visitors can move around easily.
• Test your site to see what needs fixing, or get help from a design agency if you’re stuck.

Increase Page Speed

Making your website load faster is super important for keeping people engaged. Here’s how you can do it:

• Cut down on unnecessary stuff in your website’s code, like extra spaces and characters.
• Use a good hosting provider that focuses on performance.
• Compress your page elements to make them smaller and load faster.
• Try to minimize redirects, as they can slow things down.
• Get feedback from users to see how your site is performing and make improvements.

Add Strategic CTAs

Encourage visitors to take action on your site by strategically placing call-to-action buttons. Here’s how:

• Put CTAs in places where visitors are likely to see them as they browse your site.
• Test different versions of your CTAs to see what gets the most clicks.
• Experiment with different colours, text, and placements to find what works best for your audience.

Grow Your Brand With Us

Building trust with your customers starts with having a great website. However, creating an effective online platform can be tough. That’s where Marketingvent comes in!

MarketingVent has been helping businesses with website design for years. We’re experts at making websites that look good, growing them well, and bringing in customers.

If you want to grow your brand and make more sales, investing in your website and its marketing is key. Schedule a consultation with Marketingvent today to get started on building or improving your website. We’re here to help!